By
Paul Dergarabedian
, President of Hollywood.com Box Office
|
Sunday, July 15, 2012
Ice Age: Continental Drift left the competition out in the cold this weekend. The animated feature topped the North American box office with a whopping $46 million. The family-friendly Twentieth Century Fox film got off to a strong start, earning an impressive $16.5 million on Friday night alone. Meanwhile, The Amazing Spider-Man is still doing pretty, well, amazing despite falling to the no. 2 spot. The superhero reboot earned $35 million, helping it pass the $200 million mark in its second week of release. Here's how the rest of the top 5 played out at the box office this weekend:
Ice Age: Continental Drift left the competition out in the cold this weekend. The animated feature topped the North American box office with a whopping $46 million. The family-friendly Twentieth Century Fox film got off to a strong start, earning an impressive $16.5 million on Friday night alone. Meanwhile, The Amazing Spider-Man is still doing pretty, well, amazing despite falling to the no. 2 spot. The superhero reboot earned $35 million, helping it pass the $200 million mark in its second week of release. Here's how the rest of the top 5 played out at the box office this weekend:
1. Ice Age Continental Drift: $46 million
2. The Amazing Spider-Man: $35 million/ $200.9 million to date
3. Ted: $22.1 million/ $159 million to date
4. Brave: $10.7 million/ $195.5 million to date
5. Magic Mike: $9 million/ $91.8 million to date
Being the only new wide release this weekend, Ice Age: Continental Drift,
which opened in 3,880 theaters, did better-than-expected business in
North America. The film has been playing in international territories
since the weekend of June 29 when it shattered box office records on its
way to a $78 million opening weekend from 9,505 screens and #1 debuts
in all 34 markets. The third weekend into its international release has
proved to be another amazing feat for the feature, having earned $95
million from 14,131 screens in 64 markets. (Ice Age is currently the no. 1 film in 30 of 37 markets and has overtaken The Amazing Spider-Man at the international box office.)
The
film had already taken in $320.5 million internationally and worldwide
at $521.4 million even before setting one big animated foot in North
American theaters where family audiences have had a seemingly insatiable
appetite for high profile animated 3D films. A case in point: When
Disney’s Brave entered the marketplace and its opening weekend was bigger-than-expected (a $66.7 million debut), Paramount/Dreamworks Madagascar 3
still performed well without taking the anticipated third weekend
dramatic and competition-induced drop (it dropped a mere 42 percent
after a $60.35 million debut).
Impressively, the Ice Age
franchise has taken in a whopping $2.1 billion-plus at the worldwide
box office and nearly $600 million in North America. In addition, the
first three films including March 2002’s Ice Age ($46.3M opening) , March 2006’s Ice Age: The Meltdown ($68M opening) and July 2009’s Ice Age: Dawn of the Dinosaurs
($41.7M opening) all performed like champs drawing huge numbers of kids
and parents to North American theater screens. Keeping in mind that
there were two animated films still playing in the marketplace
(including of course the aforementioned Brave and also Madagascar 3),
the expected opening weekend gross in line with the first and third
installments was to be expected in the $40 million range.
Even more impressively, Ice Age climbed over The Amazing Spider-Man hurdle. The Andrew Garfield and Emma Stone
superhero reboot hit the $400 million mark worldwide on Wednesday, July
11 and also edged near the $160 million threshold in North America on
the same day. The film had a pre Fourth-of-July record Tuesday opening
day gross of over $38 million on July 3, earned $62 million for its
Friday through Sunday and $137.0 million for its first six days in North
America where it continues to elicit strong word-of-mouth and critical
praise. The expected second weekend gross was it in the $30 to $40
million range, which is where it landed.
This brings us to that adorable, foul-mouthed and much beloved teddy bear of Seth MacFarlane’s Ted. The Universal Pictures enjoyed a weekend that pushed it over the $150 million mark. Starring Mark Wahlberg and Mila Kunis,
the unadulterated goofiness of the concept has had audiences buzzing
for weeks as the date-crowd continues to line up at theaters. The red
band trailer, a great overall marketing campaign as well as social
networking buzz helped push the film into the record books with the
biggest R-rated comedy non-sequel debut ahead of the original The Hangover ($44.979M) and the third highest R-rated comedy debut ever behind just The Hangover 2 ($85.9M) and Sex and the City ($57.038M).
Disney/Pixar’s 13th movie release, Brave in 3D
entered its fourth weekend with over $180 million as it continues to
hit the box office bullseye in North America thanks to its $10.7 million
weekend. No question that Ice Age film provided formidable competition
to this veteran of the family marketplace and thus Magic Mike took fifth
place bragging rights with $9 million, as it nears the $100 million
mark. Savages lost its spot in fifth place and fell to sixth with an
as-expected $8.7 million.
Next weekend's box office will get even more interesting as perhaps the most anticipated movie of the year, The Dark Knight Rises from Warner Bros., arrives in theaters on July 20.
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